Promotional clothing remains one of the most popular picks by brands. From staff uniforms to team events and consumer prizes. It has many needs covered. Find out more with our handy A-Z guide!
All Purpose
Clothing is a universal need so it’s merchandise that can be tailored to any audience and any campaign. Don’t just think of the classics – T-Shirts, polos, hoodies – as there are plenty of other options that can be branded, including accessories. You can mark your brand on anything from bandanas and socks, to gloves and shoes.
Brand Awareness
We live in a world where brand is king. With so many options now being available, promoting your brand through corporate wear has never been easier. The daily commute transforms staff into walking advertisements for a business. Whereas other merchandise trends tend to be situated in one place such as on a desk or in a car, clothing is out and proud. A logo becomes more memorable as people start to associate features of a uniform such as colour or style with a particular brand.
Creativity
As well as sourcing a wide range of clothing products, the team at RD Apparel also offer creative support when you place an order. Take advantage of this to ensure that your clothing product really does stand out from the crowd. We offer creative advice on everything from choice of garment and decorative approach, to size and placement of the logo.
Decoration
There are many different decorative options that can be considered, all of which have their own strengths and implications for cost. At RD Apparel, we can advise you on the techniques available including embroidery, applique, screen printing and embossing and recommend the best option for your needs.
Exhibitions
If you are exhibiting at a show, you need to use every opportunity available to ensure you get the best return on your marketing investment. Kitting out your team in colourful uniforms will to attract visitors to your stand and also let them know who to speak to. Clothing is also a great giveaway at an event. Who can resist a free beanie or T-Shirt? It will be used long after the show has ended, providing a reminder of your company.
Fair Trade
Clothing can be produced thousands of miles away from its eventual end user. At RD Apparel we work with suppliers who have an ethical and sustainable approach to clothing manufacture. We ensure that people in our supply chain are treated fairly and the environmental impact is minimised.
Golf Days
Golf days are a popular corporate event. It’s a fun way of spending valuable time with clients, suppliers or staff, and the right kit can bring it all together. We can supply all the leading golf brands, all of which can be liveried with your company logo. Great as a giveaway to attendees, and it also makes it easy for guests to identity staff members.
Hats
If you want to get ahead, get a hat. Styles have changed since the Hat Council used that phrase to encourage us to don bowlers or fedoras. These days, we’re more likely to grab a baseball cap, beanie or flat cap. You should take note that hats continue to provide the perfect eye level moving advertising.
In the know!
The corporate wear industry is ever changing. The team at RD Apparel are committed to keeping pace with this always developing market. We regularly visit trade shows and work closely with our key suppliers to enhance our product knowledge and gain insight into new products and trends. All of which enables us to give our clients the very best advice.
Jackets
Investing in apparel with a higher perceived value can pay dividends and jackets are a case in point. They may cost slightly more but are more likely to become a prized possession of the recipient. Whether it’s a sports jacket, outdoor raincoat, or a snuggly fleece the options are extensive, and the RD Apparel team are always happy to advise.
Kit
Whether you are looking for a football kit, cycling shirts or gym attire, there will be a product suitable for you. We provide sports and leisure wear with great functionality and lots of style.
Layering Up
The colder months are upon us so adding extra pieces to an existing uniform will keep team members warm and happy. Office workers can wear a stylish jumper or cardigan over a shirt or polo shirt. Extra thick sweatshirts or fleeces will be a welcome addition for those working in warehouse areas. Including a gillet is ideal for those feeling the cold but still needing flexibility to perform work tasks! For outdoor workers, available are a whole range of super warm jackets and coats. Call into our showroom to take a look at options available.
Money
Financial stability is important, so finding affordable prices for your needs is essential. At RD Apparel, our corporate wear is fairly priced and affordable, whilst still being high in quality.
National Pride
This year there will be plenty of events which provide us with the opportunity to support our national teams. The Euro Cup will take place between June 12th to July 12th, 2020 to be followed soon after by the Summer Olympics in Tokyo, Japan. Event merchandising has become big business around sporting tournaments with fans snapping up official replica gear as well as less formal styles to show their support.
Outdoors
Adventures in the great outdoors has become increasingly popular for team building opportunities as well becoming a favourite pastime outside of work. RD Apparel has access to the top outdoor brands and plenty of expertise to ensure your team are kitted out in the best gear to keep them warm and dry.
Professional Image
Brands spend millions creating the right image with advertising and design, so why not continue that message right through to the point of interaction with customers? A consistent look across the workforce is smart and distinctive. You only get one chance to make a first impression and a smart, corporate appearance goes a long way in making this a positive experience.
Quality
According to recent research by the BPMA (British Promotional Merchandise Association) quality is the number one factor that buyers consider when looking at promotional clothing. It comes out ahead of price and style. We are committed to offering corporate wear solutions that are high quality and fit for purpose. A visit to our on-site showroom provides you with the opportunity to see these garments in the flesh, so you can see the quality and finish for yourself.
Russell, Result, Premier, Kustom Kit and many more!
Our corporate wear ranges include key products from the industry’s market leaders such as Russell, Result, Premier and Kustom Kit. All items have been carefully selected to ensure you are offered apparel of the highest quality, that is fit for purpose and stylish too. A visit to our showroom will give you the opportunity to browse these ranges at your leisure.
Safety
Health and safety in the workplace is of the utmost importance and we can ensure that your staff members are appropriately dressed for their job role. Whether it’s flame resistant, hi-visibility or waterproof features that you require, we have a solution that will meet all of your needs. Options are also available to brand these items too, so staff members are easily recognisable when onsite.
T-shirts
The humble tee remains the most popular piece of branded clothing, used by 76% of companies according to BPMA research. Its timeless appeal and simplicity belies its flexibility as a merchandise choice. Available in an extensive range of styles, fabric finishes, colours, cuts and decorative options. We can help create for you a T-Shirt unique to your brand.
Unique
Creating a style that is unique to your brand is possible thanks to the wide choice of garments, fabrics and colours that are available. Interest in your business will soon spread, once your eye-catching clothing is seen out and about.
Visit Our Showroom!
We would love to you call into our Lichfield showroom to take a look at the clothing ranges we have available. It gives you the opportunity to see the garments up close. Plus, we can mix and match to create a corporate wear solution tailored to your brand and requirements. We have a car park on site and make a great brew too!
Workwear
The good news is that modern day work wear incorporates style as well as functionality. Boxy and baggy have now gone. Your team will love wearing the workwear solutions we have to offer.
X Factor
Now available are a whole range of premium products, enabling you to create an executive uniform all the team will love to wear. Top quality shirts supplied in a slim or tailored fit as well as the standard classic fit. Fashion orientated designs to appeal to the ladies. We can help you create a uniform that gives your brand the X factor.
Your Look
The garments that you select will bring your company values and culture to life. Corporate shirts suggest a more professional environment. Poloshirts or T-Shirts imply a more informal way to do business. Careful selection is required to ensure you convey the right message.
Zip it up!
Hoodies, shell jackets, zipped fleeces, gillets, padded jackets. All with a zip, all popular when creating a corporate look for your company. And we can help you decide what would work for you!
Promotional clothing can bring your brand together, giving you an established look whilst enhancing your corporate presence. If you’d like advice or more information on corporate wear, please give us a call on 01543 221226, drop us an email or pop in to our show room at Raphael Court, Upper St John St, Lichfield WS14 9DX.
Please note information for this article was taken from Product Media magazine, July/August 2019.
